Position Profile

The staff at Women At Risk, International is a diverse team drawn together by a shared passion to protect and empower those at risk. Each person brings their own story, convictions, and motivations to the work; many rooted in faith and a deep sense of justice. While their job functions vary, from marketing to product development to crisis response, they are united by a common purpose: to steward stories of hope and redemption with excellence, care, and purpose.

The organization values:

• Spirit-led decision-making with a high value on prayer, humility, and integrity
• A fast-paced, mission-first culture where urgency and compassion co-exist
• High standards of excellence, hospitality, and customer care
• Transparent communication, mutual respect, and healthy conflict resolution
• Collaborative teamwork rooted in servant-hearted leadership and trust

The Director of Digital and Onsite Retail is responsible for leading all retail functions with an eye toward retail growth, innovation, and mission alignment. With digital sales as the primary driver of revenue, this role will lead strategy and execution across digital platforms while using in-person retail as a testing ground for scalable solutions. From digital storefronts to boutique floors, the Director will bring vision, drive sales, and invest their heart into this mission.

• Drive measurable growth across all retail sales channels, with a primary focus on e-commerce, by attracting new customers and deepening engagement with current ones
• Develop and execute customer acquisition, retention, and conversion strategies grounded in analytics, platform optimization, and data-informed storytelling
• Oversee the full product lifecycle, from vendor partnerships and inventory planning to pricing and promotion, with an initial focus on moving existing inventory and later identifying future bestsellers
• Position the Grand Rapids boutique and live events as R&D labs to test products, spot trends, and inform scalable digital strategy
• Lead staff and systems to increase revenue, expand brand reach, and foster loyal customers who shop with purpose and advocate with influence

• Digital Strategy Acumen: Demonstrated success in online retail, including platform management, analytics, SEO, and customer acquisition strategies
• Online Retail and Product Experience: 7–10 years in e-commerce, retail merchandising, and/or product leadership, with a proven track record of increasing online sales
• Marketing and Sales Expertise: Experience leading or collaborating with marketing and communications teams to drive conversion and tell a compelling brand story
• Nonprofit or Mission-Driven Context: Prior experience in a faith-based nonprofit or social enterprise environment preferred, with deep alignment to the mission of serving vulnerable women
• Rooted in Faith and Aligned with the Mission: A practicing faith that shapes your leadership, character, and decision-making, and aligns with the mission and values of Women At Risk, International
• Teachable and Culturally Sensitive:  Demonstrates respect for all people and maintains a politically neutral posture in alignment with WAR’s mission

• Increasing online boutique presence and engagement to grow and succeed as primary revenue source
• Rebuilding complex and long-standing retail systems to support future scalability and efficiency
• Leading thoughtful change in a mission-driven team that deeply values tradition and legacy, requiring trust and listening before innovation

• Elevating and relaunching digital platforms to grow online sales
• Expanding influence through strategic partnerships and digital influencer engagement
• Reigniting customer loyalty and repeat purchases through storytelling, and experiences

• Increase revenue and conversion rates using existing product inventory
• Introduce systems that streamline inventory, analytics, and event marketing
• Build trust with the team while implementing high-impact improvements