Position Profile

Africa Renewal Ministries is a team marked by energy, humility, and a shared sense of gospel-centered purpose. The culture reflects high trust, high collaboration, and a deep commitment to both personal and spiritual growth. Team members show up with integrity, communicate openly, and take ownership of their work, while also caring deeply for one another along the way. There’s room for grace, but also a high bar for excellence. With renewed clarity around roles, values, and rhythms, the team is leaning into a season of momentum. This next leader will thrive by bringing initiative, warmth, and a team-first mindset to everything they do.  

Note on Community Practices: The U.S. office remains a deeply relational, close-knit team that actively practices their faith together, including gathering for daily morning prayer. Full personal alignment with the organization’s Statement of Faith is a baseline requirement.

• Rooted in Truth (Trust, Transparency & Integrity) ARM builds trust through honesty, clarity, and consistent communication. The team shares openly and communicates with integrity, ensuring that actions align with values. 
• Led by Love (Empathy, Support & Interdependence) ARM leads with compassion and lifts one another up. By listening deeply and caring for the whole person, staff create a culture where people feel seen, heard, and valued. Support isn’t optional – it’s essential. Strength is multiplied through unity and shared effort.
• Driven by Purpose (Accountability, Growth & Collaboration) Team members take ownership of their responsibilities and learn from their mistakes. Accountability strengthens trust and fuels excellence. The team holds itself to high standards with humility and grace, continually learning, improving, and working together to advance the mission.

• Campaign Strategy & Leadership: Establish and maintain a rolling 60-to-90-day master content calendar to systematically transition communications into a proactive campaign ecosystem.
• Executive Collaboration: Partner closely with the Executive Director and Director of Development to seamlessly align public messaging with major donor strategy, church partnerships, campaigns, and organizational priorities.
• Content Development & Direct Writing: Serve as the primary creative pen, writing high-engagement content for email campaigns, direct mail appeals, e-newsletters, social media, website updates, and the ministry podcast.
• Global Story Sourcing: Provide clear narrative direction and prompts to the Uganda-based creative team, leveraging their local expertise to capture authentic field content that resonates with a U.S. audience.
• Digital & Print Execution: Manage the full lifecycle of email marketing, social media channels, website updates within SiteStacker, and quarterly direct mail production.
• Technical Asset Management: Maintain baseline proficiency in Adobe Creative Suite to manipulate design templates, touch up visual assets, and manage layouts internally.
• Resource Management: Manage a targeted freelance budget to selectively engage external creative talent and specialized vendors, effectively extending departmental capacity.

• Professional Experience: 5–10 years of hands-on marketing or communications experience managing proactive marketing ecosystems and multi-channel campaigns.
• Educational Baseline: A Bachelor’s degree in Marketing, Communications, or a related field is preferred, though exceptional portfolio depth and execution weight highest.
• Copywriting Mastery: A proven track record in direct-response copywriting and a deep understanding of donor psychology across email, print, and digital channels.
• Platform Literacy & Technical Aptitude: Hands-on proficiency with email marketing platforms, social media (FB/IG), and content management systems (CMS), along with a proficiency in, or strong willingness to learn, AI tools for research, content generation, and audience engagement.
• Systems Comfort: Experience navigating integrated systems like SiteStacker (or similar enterprise web architectures) and Adobe Creative Suite.
• Cultural Context (Preferred): Previous experience in cross-cultural ministry or international non-profits, with a demonstrated ability to take raw overseas updates and contextualize them for a U.S. audience.

• From Reactive to Proactive: Shift the organization’s communication rhythm away from a traditional “gap-filling” model into a highly structured, rolling campaign engine.
• High Autonomy: Enjoy immense operational latitude and low micromanagement to guide the creative lifecycle, independently delivering final, high-quality assets.
• Navigating Cross-Cultural Nuance: Build deep, trusted, and high-EQ relationships across global time zones, connecting meaningfully with the indirect, relational styles of the Ugandan leadership and field teams.
• Architect the Future Bench: Take immediate ownership of the creative pipeline, partnering closely with ARM’s creative team in Uganda while utilizing external contractors to bridge technical gaps, while holding the long-term vision to build out a dedicated U.S. marketing team as funding expands.

• Relational Onboarding: Complete a successful onboarding process, building high-trust, functional workflows and strong relationships with both the U.S. development staff and the Uganda-based creative team.
• Strategic Roadmap Architecture: Develop a comprehensive one-year marketing and communications plan segmented into clear 90-day goals, anchored by an active, rolling 60-to-90-day master content calendar.
• Measurable ROI Optimization: Demonstrate a quantifiable increase in campaign performance and marketing ROI by optimizing donor-centric direct-response narratives across email, digital, and print channels.
• Story Inventory Control: Curate an active, rolling story inventory that keeps approved updates available and optimized to maximize the lifecycle of field content.
• Technical Pipeline Ownership: Achieve full operational proficiency within SiteStacker and campaign distribution channels, taking complete ownership of layout updates and digital execution.