Director of Marketing
City on a Hill
|In 2018, the film “I Can Only Imagine”—the story of the hit song by Bart Millard and the story of his reconciled relationship with his father—garnered national support. City on a Hill (COH) provided a line of products based on the movie to support churches.
“It’s about the church – we know that,” says VP & General Manager, Tim Byron. “We aren’t delusional that someone goes to the movies, their life is changed forever…end of story. But could people in the church use products that support and are derived from these major motion pictures that tell the story of God in powerful ways? Yes!” That’s what we are looking to do more of in the future.
Building on their direct-to-church, wholesale, retail and licensing sales channels over the next year to be ready for the next major release is what drives their need for a Director of Marketing.
Since 2003, City on a Hill has been telling God’s Story. “We want to share Jesus with the world through stories and movies,” says Tim. COH exists to share the message of the Gospel, support the work of local churches, challenge cultural perceptions of Christianity, and bring the truth and character of Christ to life through the art and craft of filmmaking.
City on a Hill, based in Louisville, Kentucky, has a history of products that support the church with a variety of authors. Most recently they have seen the growth in products that are derived from major picture releases.
“The Church today has to be willing to ‘Go’ like never before,” says Tim. “Are people coming to us? Not like they used to. We have to go where they are. Where are they? Well, in theaters watching movies, for starters.”
It’s because of the continued success of these products—and their upcoming projects—that COH is seeking a new Director of Marketing to help open this market.
The Director of Marketing must be a self-starter and understand the needs of the local church. S/he must be able to speak “Church Leader” to grow their Direct-to-Church channel, and find ways that they can authentically serve the local church in their unique way. At the same time, they must also have some background and understanding in eCommerce and this unique market.