Maximize the Holiday Season


Todd Clark

Fri Nov 30 2018

The holidays bring exceptional opportunity for churches and organizations:

  • 29% more people attend church during the Christmas season (Source: LifeWay Research and Covchurch, 2015)
  • 34% of charitable giving is done during the last three months of the year (Source: USA Today, 2014)
  • 4 out of 10 Americans say that they would attend a church at Christmastime if someone invited them (Source: LifeWay Research, 2015)
  • 46% of people are “willing” to go to church (Source: Barna, 2014)
  • Google searches for “church” spike at Christmas (Source: Google correlate, 2016)
  • 91% of Americans celebrate Christmas (Source: LifeWay Research, 2015)


Here are three ways you can maximize the holiday season for your church:

1) Extravagant Experiences

Every person on the planet enjoys an experience where they feel like they belong. And not only like they belong, but where they KNOW that they matter. Therefore, take the opportunity to care for others with extravagance!

  • Be ready— prepare for every scenario prior to the holiday (i.e. communications, staffing, environments, etc.).
  • Invite people— before you can retain people, you need to invite them (i.e. commission your people, verbally, print media, digital media, etc.).
  • Be lavish— make a splash with exceptional hosting (i.e. parking lot treats, entry help, seating gifts, etc.).


2) Calls to Action

People are moved to action through heartfelt vision and asks. Let people know how they can make a difference.

  • Communicate impact— reveal how you are making a difference and call people to participate (i.e. discipleship next steps, giving, serving, etc.).
  • Make it easy— provide clear, timely, and convenient steps to take.
  • Represent the King— be about what matters most.


3) Spoil Workers

Ministry during the holidays is exceptionally demanding, both spiritually and physically. And not only on workers themselves, but their families as well.

  • Do battle— be intentional to pray for, fast over, and encourage workers and their families.
  • Fuel— provide healthy foods and drinks to empower bodies and lift spirits throughout the season.
  • Appreciate— find ways to celebrate and acknowledge people’s sacrifices and efforts (i.e. send cards or a thank you video to the family, allow for flex-time, give year-end bonuses, gifts, time-off, etc.).

Todd Clark

Todd is a Senior Associate in Senior Leadership at Slingshot Group and he brings 25 years of ministry experience – in churches sized between 400 and 23,000. Todd is a creative, socially-savvy, team-focused, results-driven leader with a unique blend of ministry experience. He served as a youth pastor at Southeast Christian Church in Louisville, Kentucky and a founding and lead pastor at Discovery Church in Simi Valley, California. Todd has most recently been a teaching pastor at Christ’s Church of the Valley in Arizona. Christ’s Church of the Valley (CCV) has nine locations and over 28,000 in weekly attendance. Todd is also the founder of “Eat Art”, a nonprofit photography organization committed to artfully ending hunger. Todd enjoys golf, coffee with friends, VW buses and surf photography. Todd is married to his high school sweetheart, Rene, and they have two amazing children; Ruby and Cole. You can connect with Todd on Instagram @todd_clark or

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