Position Profile

The staff at Women At Risk, International is a diverse team drawn together by a shared passion to protect and empower those at risk. Each person brings their own story, convictions, and motivations to the work; many rooted in faith and a deep sense of justice. While their job functions vary, from marketing to product development to crisis response, they are united by a common purpose: to steward stories of hope and redemption with excellence, care, and purpose.

The organization values:

• Spirit-led decision-making with a high value on prayer, humility, and integrity
• A fast-paced, mission-first culture where urgency and compassion co-exist
• High standards of excellence, hospitality, and customer care
• Transparent communication, mutual respect, and healthy conflict resolution
• Collaborative teamwork rooted in servant-hearted leadership and trust

The Chief E-Commerce and Retail Officer is responsible for leading all retail functions with an eye toward retail growth, innovation, and mission alignment. With e-commerce as the primary driver of revenue, this role will lead strategy and execution across digital platforms while using in-person retail as a testing ground for scalable solutions. From digital storefronts to boutique floors, the CERO will bring vision, drive sales, and invest their heart into this mission.

• Drive measurable growth across all retail sales channels, with a primary focus on e-commerce, by attracting new customers and deepening engagement with current ones
• Develop and execute customer acquisition, retention, and conversion strategies grounded in analytics, platform optimization, and data-informed storytelling
• Oversee the full product lifecycle, from vendor partnerships and inventory planning to pricing and promotion, with an initial focus on moving existing inventory and later identifying future bestsellers
• Position the Grand Rapids boutique and live events as R&D labs to test products, spot trends, and inform scalable digital strategy
• Lead staff and systems to increase revenue, expand brand reach, and foster loyal customers who shop with purpose and advocate with influence

• E-commerce and Digital Strategy Acumen: Demonstrated success in online retail, including platform management, analytics, SEO, and customer acquisition strategies
• Online Retail and Product Experience: 7–10 years in e-commerce, retail merchandising, and/or product leadership, with a proven track record of increasing online sales
• Marketing and Sales Expertise: Experience leading or collaborating with marketing and communications teams to drive conversion and tell a compelling brand story
• Nonprofit or Mission-Driven Context: Prior experience in a faith-based nonprofit or social enterprise environment preferred, with deep alignment to the mission of serving vulnerable women
• Rooted in Faith and Aligned with the Mission: A practicing faith that shapes your leadership, character, and decision-making, and aligns with the mission and values of Women At Risk, International
• Teachable and Culturally Sensitive:  Demonstrates respect for all people and maintains a politically neutral posture in alignment with WAR’s mission

• Increasing online boutique presence and engagement to grow and succeed as primary revenue source
• Rebuilding complex and long-standing retail systems to support future scalability and efficiency
• Leading thoughtful change in a mission-driven team that deeply values tradition and legacy, requiring trust and listening before innovation

• Elevating and relaunching digital platforms to grow online sales
• Expanding influence through strategic partnerships and digital influencer engagement
• Reigniting customer loyalty and repeat purchases through storytelling, and experiences

• Increase e-commerce revenue and conversion rates using existing product inventory
• Introduce systems that streamline inventory, analytics, and event marketing
• Build trust with the team while implementing high-impact improvements