Part 3: Making it Easy!
Today we are going to look at how you can make next steps easier for people on your church website.
Unfortunately, many churches assume people know how to join or get more deeply connected within their church. And for the most part, people do know that in order to connect or go deeper into your ministry they need to contact someone or fill out some sort of form. They know this, but something keeps them from joining that group, volunteering, or signing their kid up for camp. Why?
Everyone knows some sort of contact needs to be initiated to get the ball rolling with any type of relationship. But most people are a little uneasy about what’s going to happen on the other side of the “form,” or showing up to a group for the first time. Humans aren’t likely to jump into dark waters because there could be scary fish swimming underneath. We should clear up those waters and let people know that the process to get involved is going to be easy.
Creating a simple 3-step process helps a person visualize what success might look like, making it easier for them to get involved.
For example, you want to help new parents know how easy it is for them to get their kids involved with your program. On your website, the header in that section might say, “Getting your kids into a fun age-appropriate class is easy.” Then you show the 3-step plan: “1. Show up. 2. We help you fill out a one time only form. 3. Your kid has a blast.”
What you are doing here is helping a parent visualize how simple it will be to get their kids involved, and painting a picture of success at the same time.
Another example might be trying to get people to join a ministry team. The header on your website in that section might say, “Joining a ministry team is simple.” Then you show the 3-step plan: “1. Fill out this form. 2. Someone will contact you to determine the best place for you to serve. 3. You join a team of awesome people!”
You are trying to keep the process as simple as 1, 2, 3.
Of course, there is more that might happen in all these scenarios, but what you are trying to do is eliminate the fear of the unknown. Brain science actually shows there is power in 3’s. Threes are memorable, and they help set people at ease.
When you are asking people to jump into something try to think through how you can ease any type of fear they may have with a 3 step plan. This idea works not only for your website but also when you give announcements. Next time you are asking people to act on something from the stage, help them visualize how easy it is to act and see responses go up!
If you fix this mistake, your church website will begin to perform better, new visitors will connect with the value you are hoping to bring them, they will show up, they will get connected more easily, and your church will grow!
I hope you enjoyed this 3 part series on how to fix your church website!