Utilizing Digital Space to Share the Good News

by: Keith Robinson |  May 31st, 2017  |  Coaching> Communications  | 

For many of us, Sunday is Game Day. We spent our entire week getting ready to receive guests and provide an experience that brings them closer to the Joy we know as Jesus. We go home in the evening, exhausted from the 6am call-times and multiple services and green room muffins, only to wake up Monday and begin the preparation all over again.

So why do we do it?

Because we believe we have a story worth sharing.

You know that feeling you get when you hear about the life-change someone experienced through one of your Sunday services?

When someone who is struggling finally feels a peace through worship they cannot explain.
When a husband walks onto your campus with his wife for the first time in years.
When someone is finally brave enough to fill out that Connection Card.
When you see a student baptized and the entire church bangs pots & pans in celebration.

It makes the hustle worth it, knowing that people are seeing and experiencing Jesus in new ways. But while we are caught up in the Sunday preparation, we often forget that there is an entire community of people in our neighborhoods and beyond who aren’t getting to experience a Sunday morning connection to God. That community exists online — and many of us are lacking the same zeal for engaging with people digitally that we have for church lobby conversations.

When you are so focused on Sunday, it’s hard to find the time to see beyond your church building. The Internet is a pretty big place, filled with a never-ending turnover of social platforms and algorithms and trending topics. It can be exhausting, and even intimidating. No wonder posting on Instagram and replying to Facebook comments ends up low on our list.

We need to widen our perspective.

communications labThat joy and fulfillment you get in sharing the Good Story on Sundays and hearing the stories of people who walk through your church doors? It only grows exponentially when you move beyond Sunday into the digital space. In Mark 16:15, Jesus says, “You are to go to all the world and preach the Good News to every person.” Every person. There is no caveat here to limit access to Jesus on Sundays within the four walls of a church. We have the entire world at our fingertips through the wonders of technology!

While social platforms and analytics and hashtags can be exhausting, your church’s online presence and engagement with its digital community can fuel incredible life change when they are used well.

In just two weeks, I will be hosting Slingshot’s first ever Communications Lab in Phoenix, AZ. Along with Historic Agency, we’ve brought together 8 ministry experts who are utilizing the digital space to share the Good News of Jesus in creative, engaging ways. From making films to building software to podcasting on a tour bus, our Lab speakers are proving every day that there are endless opportunities for engaging online that work for you and your ministry.

We’d love for you to join us, as we take a look at how to translate powerful weekend experiences into meaningful digital relationships throughout the week. If you’ll already be in town for Southern Baptist Convention, stay an extra day and have breakfast with us at the Filmbar. Or, if you want to drive or fly out to join us, we’ve kept the cost low to offset your travel. And feel free to use my discount code to receive another $10 off: ROBINSON10

Learn more and register soon, as spaces are quickly filling up, and be inspired with us as we learn how to navigate our online communities together: Register Now

Keith Robinson

Throughout his career, Keith Robinson has been driven by a deeply personal desire to help charitable organizations thrive and advance their mission. Growing up as an at-risk youth, Keith became a beneficiary of the kinds of services that improve the… Read More